Face to heel changes are shocking, unpredictable and great platforms for amazing storylines once the athlete has the right mic skills and power of convincing people.
Some great WWE heels over the years include Triple H, Edge, Sheamus, Vince McMahon, King BOOKAH, Chris Jericho, Steve Austin, Ted DiBiase and many more.
When you hear the words "stale" and "character" used in the same sentence, WWE instantly pops to mind.
WWE has built a tragic reputation of letting stars "fizzle" out, become boring and badly misused.
A recent example of the above would be Jack Swagger: a face turn would do him no good, but anything the creative team could throw at him would be something.
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