There is no doubt that WWE panders to the most casual fan―because that's where the money is at.
This often times upsets the hardcore fan, who is the most vocal when they're not happy.
For instance, it has been rumored throughout the year that we'll see The Rock versus John Cena again at WrestleMania. Many hardcore or internet fans are actually pulling for CM Punk and dislike The Rock for his coming and going schedule and his verbal schtick. Not all hardcore fans feel this way, but a lot of them do.
WWE aims for the casual...
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Casual Fans Are Who WWE Cares About; Hardcore Fans Are Puppets
On January - 22 - 2013