WWE needs more than Santa hats to improve its slow holiday season.
The company must to find a way to pack more traditions into the end of the year, to increase what's at stake and take the opportunity to concentrate on its lesser players. The time between TLC and Royal Rumble is often filled with filler. It can be used far more effectively.
For the Dec. 23 edition of Raw, WWE is promoting a Good Santa vs. Bad Santa battle.
Is that going to elevate ratings? Will either Mark Henry or Damien Sandow benefit at all from that show?
History says no. <...
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