To hear anyone, let alone someone who seems like he knows what he's doing like myself, compare Internet pariah Michael Cole to a wrestling legend like Bobby Heenan seems ludicrous.
Until you realize just what it is being a heel is all about.
The object of the heel, often the deeper, more intriguing character than the traditional "good guy" or babyface, is to manipulate any inevitable feud or instance of conflict to where people will want to go out of their way to see said heel get what he deserves.
Many feel that the likes of the Miz and even Randy Orton circa 2009 are great heels, but this simply isn't true.
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