All the stars are aligning to set John Cena on a collision course with Rusev when he returns to WWE television next week—and it's a feud that will set the company's summer scheduling alight.
The potential for this rivalry to be a hit is massive on so many levels. It could be one of the highlights of the year in an ever-changing WWE where some hot new talent is mirroring top returning talent. Here's four key reasons why this rivalry, if booked correctly with the right end result, is best for business.
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