“Doing the same thing, the same way, and expecting a different result is insanity.”
— Albert Einstein
That quote does a pretty good job of summing up my current assessment of the WWE’s latest “effort” to elevate another young wrestler, in this case Jack Swagger, into a Main Event picture that has been almost completely stagnant for years.
It’s only been a couple weeks since WrestleMania, but you can already see the WWE Booking 101 playbook in full effect. It goes a little something like this:
Step 1: Wrestler wins big match
This is usually, though not always, the Money in the Bank Ladder Match.
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WWE’s Formula For Elevating Main Event Talent is Broken
On April - 12 - 2010