WWE has to have the audience associate Dean Ambrose with fury and frenetic energy—not failure.
The Lunatic Fringe has shown himself to be a dependable top-tier babyface, a fist-swinging antihero reminiscent of Roddy Piper. Piling on the losses hurts his image, though.
At some point, fans will begin to think of Ambrose as someone who can't win the big one. Tell the crowd a guy is a loser enough, and that idea begins to feel like the truth.
Ambrose is certainly not in Zack Ryder territory, but he's losing too often.
Monday's R...
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