Night of Champions is regularly dubbed as the one night of the year in which each one of the company’s championships is placed on the line.
As a result, it’s important that the WWE effectively hypes each title match, given the theme of the gimmick pay-per-view. While other shows—such as Extreme Rules, Hell in a Cell or TLC—can rely on exciting stipulations to sell themselves, Night of Champions cannot. Instead, it’s the importance and prestige of the titles on the line that must act as the event’s main selling point.
And perhaps the easiest way to do that is to book meaningful feuds around each championship, thus demonstrating the desire in each superstar to get their hands on one of the ...
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