Dolph Ziggler's star can only grow with a good showing during the 2013 Royal Rumble Match.
Coming in at either No. 1 or No. 2 allows Ziggler to last 45 minutes-plus without actually winning the match. He could get a few key eliminations, making it down to the final four or five of the Rumble. Then he gets dumped out by Cena or somebody he could feud with over the World Heavyweight Title.
The fans would continue to think of him as a serious threat for and credible holder of the title, and it could possibly create a new foil for him other than
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